This conceptual poster series is for Vans shoes company. The concept was inspired by a recent book by chef and food truck pioneer Roy Choi, titled “LA Son.” In the book, he described growing up in Los Angeles and the fusion between Latino and Korean culture. The poster series  features Choi, street artist David Choe and musician Kendrick Lamar. All are from L.A. and capture a street authenticity that communicates the brand vision of the Vans shoe line. 

Images provided by Mike Kyllo. All rights reserved.

This mark was designed in a "Logo in a Day" competition at Madison College in 2014. We were given the chance to interview the organization and discover the key elements of the brand. My design won first place in the competition.

John Burke, the owner of Trek, was throwing a fundraiser for Dreambikes, a non profit that provides bikes for kids. I created the illustration and designed the layout.

Images provided by Mike Kyllo. All rights reserved.