Vans Poster Series - LA Sons

This conceptual poster series is for Vans shoes company. The concept was inspired by a recent book by chef and food truck pioneer Roy Choi, titled “LA Son.” In the book, he described growing up in Los Angeles and the fusion between Latino and Korean culture. The poster series  features Choi, street artist David Choe and musician Kendrick Lamar. All are from L.A. and capture a street authenticity that communicates the brand vision of the Vans shoe line. 

Images provided by Mike Kyllo. All rights reserved.